FK Workout: An Own Site Instead of Social Media Only
A fitness trainer was visible only through social media. Her own domain makes her independent of platform reach.
Services Used
The situation
Friederike Kaabour runs workout classes and until then was findable almost only through social media. That works as long as the reach holds. The moment an account is suspended or an algorithm changes, all visibility is gone, and with it the access to her own prospects.
The solution
A lean website with its own domain that shows the classes and allows direct contact. Deliberately short: for an offering of this size, an extensive site with many subpages would be more upkeep than benefit. Social media stays as a channel but now points to a place that belongs to her.
Technology used
A custom-built website with no CMS underneath, plus hosting and a dedicated domain.
The result
An online presence that exists independently of platforms, loads fast and works on a phone exactly as it does on a desktop.